What should startups focus on at the beginning of their journey of acquiring customers? I sat down with Vedanarayanan Vedantham, a startup mentor at Microsoft who has helped build and grow multiple digital products & brands across Fintech, Health-Tech, Ed-Tech and online travel.
In this episode, you will hear about:
- the pitfalls of relying on paid marketing
- when paid marketing can be useful for a startup and how to balance it with organic growth
- the rule of thumb for acquiring the right amount of clients for the product-market fit test
- thoughts to consider while choosing social media for your company's presence
- how to leverage SEO
Stay safe and #standwithukraine,
Connect with Veda: https://www.linkedin.com/in/vedanarayananvedantham/
Marketing tools mentioned in the episode: https://www.semrush.com and https://moz.com/
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Book a Mindshifting Intensive: https://annaliebel.as.me/strategycall
Support Ukraine: https://u24.gov.ua/
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