The Myth of a Hero CEO - with Andreas Flodström

In the new episode, my guest is a friend Andreas Flodström, the co-founder and CEO of Beetroot - a Swedish-Ukrainian tech company that helps clients solve their software and staffing needs. Andreas shares the story of founding Beetroot, his thoughts about choosing Ukraine to start the business, and how important it is to have a decentralized and self-managed culture in the company.

In this episode you will learn about:

• the basic idea behind founding Beetroot
• how the company was dealing with everything in the first weeks and months of the full-scale invasion
• what is Beetroot Academy and what impact does it have on the Ukrainian tech industry
• thought: as a CEO it's easier to be vulnerable than not to be
• why you should rethink the usual donations people do during the war and turn to military aid instead

Stay safe and #standwithukraine,

Anna

Beetroot - https://beetroot.co/ 

Beetroot Academy - https://beetrootacademy.com/ 

Aid for Ukraine: Beetroot Tech Relief - https://beetroot.co/aid-for-ukraine/ 

Andreas Flodström’s LinkedIn - https://www.linkedin.com/in/andreas-flodstrom/ 

Support Ukraine through one or many of these causes and actions: https://linktr.ee/help_ukraine_global