What do successful startups do right? And which banana skins are common when growing a business? Tune in for part 2 of my conversation with Vedanarayanan Vedantham, a startup mentor at Microsoft who has helped build and grow multiple digital products & brands across Fintech, Health-Tech, Ed-Tech and online travel.
In this episode, you will hear about:
- why you should pay attention to customer stickiness
- the golden rule for calculating the lifetime value (LV) of a customer
- what to do when you're too new and have no sufficient data for the LV calculations
- painful pivoting mistakes
- being too early for the market maturity or playing the wrong game all-in-all
- steps that can help your business while the market is maturing
Stay safe and #standwithukraine,
Anna
Resources:
Connect with Veda: https://www.linkedin.com/in/vedanarayananvedantham/
CRM system mentioned in the episode: https://www.hubspot.com/
Sign-up for the Sustainable Leadership Newsletter: https://mailchi.mp/205a08ca614c/sustainableleadershipnewsletter
Book a Mindshifting Intensive: https://annaliebel.as.me/strategycall
Support Ukraine: https://u24.gov.ua/
Version: 20241125
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