Alex Gordon is the founder and CEO of sign Salad, which uses semiotics (study of signs and symbols) to help brands and companies understand how culture affects the way people respond to their brand and products.
Sign Salad was founded in 2007 and became an award-winning company by helping brands all around the world build their presence and adjust to the cultures, so that they can actually succeed in what they're doing.
Alex knows how to connect work and fun, so in the description of him as a CEO he writes: “In his past life Alex played in the Miles Davis quintet, scored a century against Australia at Lords, and solved crimes alongside Phillip Marlow. In his future life, he scores the goal that wins the world cup for Scotland. And his present life, however, his wife and three kids just roll their eyes at him and join him on the trampoline.”
With such a fun attitude, this conversation covers the topics of:
- Constructing a narrative as a leader
- The vision or visionary leadership
- How you as a leader need to bring other people on board and make sure that they stay on board with you
- Narrative as a bottom-up approach to communication
- Being a leader others want to follow
- Importance of creating followership - the ownership of every person, both in the successes and the challenges that the company is going through
Enjoy and stay Genius,
Anna
Join me for free weekly calls for Genius Leaders: https://mailchi.mp/52efc81189bd/weeklygeniusleadercall
Schedule your complimentary strategy call here: https://annaliebel.as.me/strategycall
You can get in touch with Alex here.
You can check out Sign Salad here.
Soundtrack copyright:
«Там, куди я йду» (Tam, kudy ya ydu)
Artist: Гурт [О] (Gurt [O])
Music by: Olexander Kasprov, Olga Lytvynenko
Lyrics by: Olga Lytvynenko
(С)&(P) 2020 MASTERSKAYA
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